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Kapil โ€” Brand & Marketing Specialist

I’m Kapil ,
A Brand & Marketing Specialist

Portrait of Kapil Pathak
๐Ÿ“ขMarketing ๐Ÿš€Ads โญBrand ๐Ÿ“ฑSocial Media
Case Studies Hire me
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About โ€” Kapil Pathak
UX DesignโœฆBrandโœฆMarketingโœฆSocial MediaโœฆStrategyโœฆAnalyticsโœฆContentโœฆAds

about.

Call me Kapil, I am a fresh graduate with a passion for creating business strategies, marketing strategies, growth marketing, and other business or brand activities. With 6+ years of professional experience, I honed my skills in business development and strategy, B2B and B2C strategy, brand strategy, data analyst, and relationship.

I am experienced in social media strategy, brand strategy, marketing, campaign strategic, Ads Performance and relationship fields in various industries and companies such as FMCG, E-commerce, and Financial Technology (Fintech) company.

I am deeply committed to transforming ideas into results, whether it's crafting marketing and business strategies, brand campaigns, and optimizing sales performance.

Kapil Pathak

experience

Sr. Executive, Digital Marketing
Omneelab Software Solution Pvt Ltd
Oct 2021 โ€“ Present ยท Delhi

Led integrated SEO and PPC strategy across Google Ads, Meta, and LinkedIn. Grew organic traffic and keyword rankings by 150% in 12 months, ranked 500+ keywords, and lifted CTR by 30% and domain authority by 40% via 50+ high-authority backlinks. Built and optimized paid search and paid social campaigns that cut CPA and scaled qualified leads, increasing overall conversions by 20% using GA4, Google Ads, and Search Console.

Executive, Digital Marketing
Digital Avenue India
Apr 2020 โ€“ Oct 2021 ยท Delhi

Enhanced website traffic by 70% through strategic SEO. Integrated SEO with SEM and social campaigns, ran end-to-end SEO audits to improve site health, and closed content gaps to optimize pages for target keywords.

education

Bachelor of Technology (I.T) B.Tech
Guru Gobind Singh Indraprastha University
2015 โ€“ 2019 ยท Delhi
Higher Secondary (Class XII) XII
Arwachin Bharti Bhawan Sr. Sec. School
2015 ยท Delhi

Certifications

  • Technical SEO Certification โ€” Blue Array Academy, 2025
  • Advanced Lead Generation โ€” LinkedIn Learning, 2025
  • Google My Business โ€” Google, 2025
  • SEO: Link Building โ€” LinkedIn Learning, 2024
Ohh, there's more. See me on LinkedIn
Kapil Pathak ยท SEO ยท AEO ยท PPC

accolades

From a B.Tech in I.T to becoming a growth-focused performance marketer, I help brands win across organic, paid, and AI-powered search. Over 6+ years I've grown organic traffic 150%, ranked 500+ keywords, lifted domain authority 40%, and scaled paid campaigns on Google Ads, Meta, and LinkedIn, driving qualified leads at lower CPA while balancing SEO and PPC for compounding, full-funnel growth.

skills.

Performance Marketing SEO PPC Google Ads Meta Ads LinkedIn Ads Paid Search Paid Social Conversion Rate Optimization A/B Testing Campaign Strategy Analytics & Reporting

tools.

GAd Me Li Ms
Paid Ads & Growth
  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • Microsoft Ads
Se Ah Mz SF
SEO & Audit
  • SEMrush
  • Ahrefs
  • Moz
  • Screaming Frog
GA4 GTM Lk GSC
Analytics & Insight
  • Google Analytics 4
  • Google Tag Manager
  • Looker Studio
  • Search Console
GPT Ge Wp Shp
AI & Platforms
  • ChatGPT
  • Gemini
  • WordPress
  • Shopify

Notable Projects

SEO & Paid
Performance

Omneelab
SEO PPC Google Ads Conversion Optimization Analytics

Organic Growth Strategy

Grew organic traffic & keyword rankings by 150% in 12 months, ranking 500+ high-value keywords.

Paid Search & Social Ads

Scaled Google Ads, Meta & LinkedIn campaigns, cutting CPA and driving qualified leads.

Technical SEO & CRO

Fixed 120+ technical issues, improved Core Web Vitals by 25% and lifted CTR by 30%.

Analytics & Conversion

Used GA4 & Search Console to grow conversions by 20% across organic and paid channels.

Search & Growth
Marketing

Digital Avenue
SEO SEM Paid Social Content Strategy

SEO Growth

Enhanced website traffic by 70% through strategic, intent-led SEO initiatives.

Integrated SEO + SEM

Integrated SEO with SEM and paid social campaigns for full-funnel reach and ROI.

End-to-End SEO Audits

Managed full-site SEO audits, improving website health and performance metrics.

Content & Landing Pages

Closed content gaps and optimized pages & ad landing pages for target keywords.

Digital, Ads And
Campaign Marketing

Digital Marketing Paid Ads SEM Campaign Strategy Analytics

Digital Marketing Strategy

Led integrated SEO & PPC strategy, growing organic traffic 150% and ranking 500+ keywords.

Performance & Paid Search

Optimized campaigns with SEO, SEM & Google Ads to cut CPA and drive measurable leads.

Campaign Strategy

Executed data-driven, full-funnel campaigns maximizing engagement and lifting conversions 20%.

Meta Ads & Retargeting

Applied advanced audience segmentation across Meta & LinkedIn to boost ad performance and ROI.

Personal Projects

Growth Strategy SEO Paid Social Content Marketing Analytics

Niche SEO Blog

Built a personal site to 415% organic traffic growth through content and technical SEO.

PPC Ad Experiments

Self-funded Google & Meta Ads tests, refining targeting to cut CPC and lift CTR.

Personal Brand (LinkedIn)

Grew an engaged following sharing SEO/PPC insights, lifting engagement 30%+.

SEO & PPC Case Studies

Published conversion-focused case studies boosting brand visibility and inbound leads.

Portfolio

View Company Work

A selection of digital marketing and product marketing work created for Omneelab WMS โ€” from social media content and brand communication to landing-page strategy and SEO growth initiatives.

Social Media ยท Pinterest

Omneelab WMS Pinterest Portfolio

A visual portfolio of Omneelab WMS content, product marketing creatives, warehouse technology insights, and brand communication created for Pinterest.

View Pinterest
B2B Marketing ยท LinkedIn

Omneelab WMS LinkedIn Portfolio

B2B marketing and product communication for Omneelab WMS, covering warehouse management, SaaS, logistics technology, product features, industry education, and demand-generation content.

View LinkedIn
Product Marketing ยท Web

Omneelab WMS Landing Page

Product-focused landing page positioning Omneelab WMS around warehouse automation, inventory visibility, operational efficiency, traceability, and scalable warehouse management.

View Landing Page
Organic Growth ยท SEO

Omneelab WMS SEO Case Study

An in-depth case study covering the SEO strategy, technical optimization, content growth, keyword expansion, organic visibility, and measurable search performance achieved for Omneelab WMS.

SEO Case Study โ€” Coming Soon