kapilpathak.com

about.

Call me Kapil, I am a fresh graduate with a passion for creating business strategies, marketing strategies, growth marketing, and other business or brand activities. With 5+ years of professional experience, I honed my skills in business development and strategy, B2B and B2C strategy, brand strategy, data analyst, and relationship.

I am experienced in social media strategy, brand strategy, marketing, campaign strategic, Ads Performance and relationship fields in various industries and companies such as FMCG, E-commerce, and Financial Technology (Fintech) company.

I am deeply committed to transforming ideas into results, whether it's crafting marketing and business strategies, brand campaigns, and optimizing sales performance.

experience

Sr. Executive, Digital Marketing

Omneelab Software Solution Pvt Ltd

Oct 2021 – Present · Delhi

Drove SEO, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategy. Grew organic traffic and keyword rankings by 150% in 12 months, ranked 500+ keywords, lifted CTR by 30% and domain authority by 40% via 50+ high-authority backlinks, and increased conversions by 20% using GA4 & Search Console.

Executive, Digital Marketing

Digital Avenue India

Apr 2020 – Oct 2021 · Delhi

Enhanced website traffic by 70% through strategic SEO. Integrated SEO with SEM and social campaigns, ran end-to-end SEO audits to improve site health, and closed content gaps to optimize pages for target keywords.

education

Bachelor of Technology (I.T) B.Tech

Guru Gobind Singh Indraprastha University

2015 – 2019 · Delhi

Higher Secondary (Class XII) XII

Arwachin Bharti Bhawan Sr. Sec. School

2015 · Delhi

Certifications

Technical SEO Certification — Blue Array Academy, 2025
Advanced Lead Generation — LinkedIn Learning, 2025
Google My Business — Google, 2025
SEO: Link Building — LinkedIn Learning, 2024

Ohh, there's more. See me on LinkedIn

Kapil Pathak · SEO · AEO · GEO

accolades

From a B.Tech in I.T to becoming a growth-focused SEO strategist — I now help brands win on both classic and AI-powered search. Over 6+ years I've grown organic traffic 150%, ranked 500+ keywords, lifted domain authority 40%, and I'm now pioneering AEO & GEO so businesses show up inside ChatGPT, Perplexity, and Gemini — not just Google.

and a lot more on the way →