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Kapil — Brand & Marketing Specialist

I’m Kapil ,
A Brand & Marketing Specialist

Portrait of Kapil Pathak
📢Marketing 🚀Ads ⭐Brand 📱Social Media
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Achieving in Sales
About — Kapil Pathak
UX Design✦Brand✦Marketing✦Social Media✦Strategy✦Analytics✦Content✦Ads

about.

Call me Kapil, I am a fresh graduate with a passion for creating business strategies, marketing strategies, growth marketing, and other business or brand activities. With 6+ years of professional experience, I honed my skills in business development and strategy, B2B and B2C strategy, brand strategy, data analyst, and relationship.

I am experienced in social media strategy, brand strategy, marketing, campaign strategic, Ads Performance and relationship fields in various industries and companies such as FMCG, E-commerce, and Financial Technology (Fintech) company.

I am deeply committed to transforming ideas into results, whether it's crafting marketing and business strategies, brand campaigns, and optimizing sales performance.

Kapil Pathak

experience

Sr. Executive, Digital Marketing
Omneelab Software Solution Pvt Ltd
Oct 2021 – Present · Delhi

Led integrated SEO and PPC strategy across Google Ads, Meta, and LinkedIn. Grew organic traffic and keyword rankings by 150% in 12 months, ranked 500+ keywords, and lifted CTR by 30% and domain authority by 40% via 50+ high-authority backlinks. Built and optimized paid search and paid social campaigns that cut CPA and scaled qualified leads, increasing overall conversions by 20% using GA4, Google Ads, and Search Console.

Executive, Digital Marketing
Digital Avenue India
Apr 2020 – Oct 2021 · Delhi

Enhanced website traffic by 70% through strategic SEO. Integrated SEO with SEM and social campaigns, ran end-to-end SEO audits to improve site health, and closed content gaps to optimize pages for target keywords.

education

Bachelor of Technology (I.T) B.Tech
Guru Gobind Singh Indraprastha University
2015 – 2019 · Delhi
Higher Secondary (Class XII) XII
Arwachin Bharti Bhawan Sr. Sec. School
2015 · Delhi

Certifications

  • Technical SEO Certification — Blue Array Academy, 2025
  • Advanced Lead Generation — LinkedIn Learning, 2025
  • Google My Business — Google, 2025
  • SEO: Link Building — LinkedIn Learning, 2024
Ohh, there's more. See me on LinkedIn
Kapil Pathak · SEO · AEO · PPC

accolades

From a B.Tech in I.T to becoming a growth-focused performance marketer, I help brands win across organic, paid, and AI-powered search. Over 6+ years I've grown organic traffic 150%, ranked 500+ keywords, lifted domain authority 40%, and scaled paid campaigns on Google Ads, Meta, and LinkedIn, driving qualified leads at lower CPA while balancing SEO and PPC for compounding, full-funnel growth.

skills.

Performance Marketing SEO PPC Google Ads Meta Ads LinkedIn Ads Paid Search Paid Social Conversion Rate Optimization A/B Testing Campaign Strategy Analytics & Reporting

tools.

GAd Me Li Ms
Paid Ads & Growth
  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • Microsoft Ads
Se Ah Mz SF
SEO & Audit
  • SEMrush
  • Ahrefs
  • Moz
  • Screaming Frog
GA4 GTM Lk GSC
Analytics & Insight
  • Google Analytics 4
  • Google Tag Manager
  • Looker Studio
  • Search Console
GPT Ge Wp Shp
AI & Platforms
  • ChatGPT
  • Gemini
  • WordPress
  • Shopify

Notable Projects

SEO & Paid
Performance

Omneelab
SEO PPC Google Ads Conversion Optimization Analytics

Organic Growth Strategy

Grew organic traffic & keyword rankings by 150% in 12 months, ranking 500+ high-value keywords.

Paid Search & Social Ads

Scaled Google Ads, Meta & LinkedIn campaigns, cutting CPA and driving qualified leads.

Technical SEO & CRO

Fixed 120+ technical issues, improved Core Web Vitals by 25% and lifted CTR by 30%.

Analytics & Conversion

Used GA4 & Search Console to grow conversions by 20% across organic and paid channels.

Search & Growth
Marketing

Digital Avenue
SEO SEM Paid Social Content Strategy

SEO Growth

Enhanced website traffic by 70% through strategic, intent-led SEO initiatives.

Integrated SEO + SEM

Integrated SEO with SEM and paid social campaigns for full-funnel reach and ROI.

End-to-End SEO Audits

Managed full-site SEO audits, improving website health and performance metrics.

Content & Landing Pages

Closed content gaps and optimized pages & ad landing pages for target keywords.

Digital, Ads And
Campaign Marketing

Digital Marketing Paid Ads SEM Campaign Strategy Analytics

Digital Marketing Strategy

Led integrated SEO & PPC strategy, growing organic traffic 150% and ranking 500+ keywords.

Performance & Paid Search

Optimized campaigns with SEO, SEM & Google Ads to cut CPA and drive measurable leads.

Campaign Strategy

Executed data-driven, full-funnel campaigns maximizing engagement and lifting conversions 20%.

Meta Ads & Retargeting

Applied advanced audience segmentation across Meta & LinkedIn to boost ad performance and ROI.

Personal Projects

Growth Strategy SEO Paid Social Content Marketing Analytics

Niche SEO Blog

Built a personal site to 415% organic traffic growth through content and technical SEO.

PPC Ad Experiments

Self-funded Google & Meta Ads tests, refining targeting to cut CPC and lift CTR.

Personal Brand (LinkedIn)

Grew an engaged following sharing SEO/PPC insights, lifting engagement 30%+.

SEO & PPC Case Studies

Published conversion-focused case studies boosting brand visibility and inbound leads.

Recent Works

View More

A selection of recent SEO and paid-media campaigns where the right strategy turned into real, trackable growth — more rankings, lower acquisition costs, and revenue that scales.

Organic Growth · SEO

SEO Growth Campaign

Rebuilt the content and on-page SEO foundation to grow organic traffic 150% in 12 months, ranking 500+ high-value keywords and lifting qualified organic leads by 25%.

Read More
Paid Social · Meta & LinkedIn

Meta & LinkedIn Ad Campaigns

Built full-funnel paid-social campaigns with advanced audience segmentation and retargeting, boosting ad performance and driving lower-cost, higher-intent leads.

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Paid Search · PPC

Google Ads & Performance Max

Structured and optimized Search and Performance Max campaigns, cutting cost-per-acquisition while scaling conversion volume and protecting ROAS at higher budgets.

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Technical SEO · CRO

Technical Audit & CRO

Audited and fixed 120+ technical issues, improved Core Web Vitals by 25%, and ran conversion experiments that grew conversions by 20% using GA4 and Search Console.

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